50 video stories with more than 8 million qualitative contacts

We don’t have to tell you that video is no longer a trend. 47% of travelers will watch a video in their search process for their next holidays. At one specific time, these videos will inspire them and influence their choices. With Triptelling we zoom in on this. The last year, we have generate more than 8 million quality contacts online. 

Since the start of our Triptelling project, we have been able to set-up several campaigns for Flanders, the Netherlands and Tenerife. Our video stories are helping our clients to showcase specific parts of their destinations and stimulate interest in line with their objectives. Videos are ideal instruments to inspire travelers and present new niches or new experiences. 

Thanks to short video fragments we are able to target the right target group and ensure that both content and communication are right on spot. Via smart online marketing campaigns using Youtube, Facebook and Instagram we are able to reach as many as relevant consumers as possible, stimulate their interest and redirect them to the websites of our clients. 

We present you a quick overview of some business cases. Maybe they will inspire you for your own video marketing campaign. 

30 favorite places in Flanders. 

Also in our own country, there is still a lot to be discovered. With this campaign, the Flemish provinces wanted to inspire travelers for short domestic holidays. 

During almost a year our reporter Anne, traveled across Flanders. 30 local ambassadors invited her to discover their favorite place in Flanders. 

This campaign ran via the online channels of Logeren in Vlaanderen and Vlaanderen Vakantieland. We targeted an audience of higher educated 30+ via Youtube, Facebook and Instagram.

At each time a great local story was shared. You can discover the videos on the Youtube channel of Logeren in Vlaanderen. 

The resultaten:

  • More than 6 million qualitative views
  • More than 600.000 full views
  • More than 200.000 clicks to diverse websites

The authentic Deurle at Sint-Martens-Latem is the ideal fall out base for your next biking holidays.

Triptelling presents the other Tenerife

De video’s kan je hier bekijken op de kanalen van Visit Tenerife:

Tenerife is mainly known for Playa de las Americas on the Belgian market. The destination has an image of attracting older people mainly. The tourism board of Tenerife wanted to change that. We presented a campaign that showed another side of the island, a side with authentic experiences with nature and adventurous holidays options. 

Triptelling created 2 specific videos who were showcased to an audience of holiday makers of between 25 and 45. Travelers who were triggered were send to the brand-new Dutch version of the website of Visit Tenerife. 

The videos can be discovered on the youtube channel of Visit Tenerife. 


The results:

  • More than 300.000 qualitative views
  • More than 76.000 full views
  • More than 5.000 clicks to the website www.tenerife.nl 

Why Tenerife is your ideal nature destination

Are you curious about other Triptelling campaigns, results and our way of working? Would you like to have information about videomarketing in the travel industry? Are you interested to generate strong and appealing video content and reach specific target groups online? 

In that case, do not hesitate to contact Kris Van den Broeck via kris@konsultra.be or 0032 468 17 28 46

event
15/08/2018
Kris Van den Broeck
 

 

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