Video campaign for the outskirts of Bruges in full deployment

Near Bruges, in the outskirts of the popular city, one can find many ideas for short holidays which you really should not miss out on. What would you say about mini trekkings, bike rides in the reclaimed land, family holidays at the farm or soaking up nature and the forest to the fullest? The brochure for mini holidays in the outskirts of Bruges is full with these tips and ideas. 

The tourism board of West Flanders and KonsulTra launched a partnership to promote the region and all its possibilities for short getaways. Thanks to a smart video campaign, we inspire travelers about their next holidays, we send them towards the most relevant online landing pages and stimulate to download the brochure. 

5 videos

With the help of targeted video stories we inspire holiday makers about the possibilities of the outskirts of Bruges. Each video brings a specific angle and highlights one of the travel segments. All 5 videos are currently being used in an online marketing campaign zooming in on the desired target groups. 

Online promotion aiming traffic and downloads

Together with our digital partner Authority, the videos are being presented via a balanced seeding plan using mainly Facebook and Youtube. We tease and inspire holiday makers and send them to the different landing pages where they have the possibility of registering and downloading the brochure. Via a broader retargeting campaign we push those downloads to the maximum. 

Strong results

This spring, the first 3 videos have been distributed obtaining strong results. All objectives in terms of views, clicks and downloads have been reached!

We invite you to have a look at the first 3 videos of this campaign:

Kris Van den Broeck


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