Kanaal-Z and KonsulTra launch Z-Business Travel and Z-Meetings

In recent years, Kanaal-Z / Canal-Z has evolved from a financial-economic to a broad business tv-channel. In addition, community news and Z-Ambassadors were created. Various series such as Z-Entrepreneurship, Z-Energy, Z-Innovation and Z-HR were launched.

Thanks to the broadening through the various communities, the number of viewers also grew. Today, around 334.985 Belgians follow the renewed business channel every day. Some 1.349.901 viewers are reached on a weekly basis. (source: CIM TV / by Transfer / Arianna January 2018)

With this targeted expansion in the recent years, it is now time to create communities that are of interest to the general public of entrepreneurs and managers. This year, business trips and MICE tourism will be added to the content of the business channel. Leisure or bleisure tourism can also be included.

With its TripTelling brand, KonsulTra has built up considerable expertise in video and (online) storytelling in recent years. Based on that expertise and with a broad background in the travel industry, the new collaboration with Kanaal-Z / Canal-Z arose. The first contacts with potential partners have already been started and shortly we will no doubt bring the first mini-series linked to relevant travel and meeting themes.

Alex Coene, netmanager Kanaal-Z / Canal-Z: Kanaal Z (NL) – Canal Z (FR), the only business channels in Flanders, Wallonia and Brussels, stands for reliable financial-economic reporting with a clear view on business, economy and money. The open channels provide clarity and inspiration. Z-Business Travel and Z-Meetings fit in perfectly with the varied and specialized offer and will ensure a further diversification of our program offer.

As a travel company, you can now profile yourself as an expert in the field of business travel or meetings and incentives on the basis of substantive cooperation. Your company or destination will be woven into a mini series of 5 or 10 minutes or will be given a place within thematic broadcasts. The collaboration also transcends TV broadcasts. For example, we also place the realized videos online for a year on the website of Kanaal-Z.be and Canal-Z.be, they can be used within an online marketing campaign and they are also supplied to the partners free of rights for your own use.

Various interesting formulas were worked on, making it also feasible for smaller companies to participate. Are you curious about the different options and possibilities and do you also want to reach this extremely interesting audience of managers and entrepreneurs? Do not hesitate to contact us via info@konsultra.be or call 0032 468 17 28 46.

Kris Van den Broeck


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