How do you continue communicating in the travel industry?

Currently, travel is prohibited and the travel sector is going through a very uncertain period. However, you should certainly not stop communicating now. After all, consumers are more open to advertisements, they continue to dream about traveling and are also easier to reach. We gave an overview of some insights and why you should definitely continue to reach out to consumers


But what can you do now? How can you best approach the traveler? We list some examples of communications we made for clients or some good cases that we saw in recent weeks.


In general, it is important that you adjust your message. Less focused on conversion. Always showing understanding for the situation in which the traveler finds himself. Also always positive and as authentic as possible. Virtual experiences, ways to bring the destination to people’s homes, using locals, sharing holiday memories and social media play a crucial role. We have seen a lot of creativity. 


Tenerife video campaign

#WIJKOMENTERUG
#NOUSREVIENDRONS
#WELLBEBACK

A message of hope. Focused on the future. This is what the Tourist Office is doing. We spread that message through a social media campaign, a collaboration with bloggers and invite travel agents to use the video to inspire their customers.

You can immediately see from the engagement with the video that travelers feel connected. The number of fans and followers on social media is growing. You see the traffic towards the website increasing. Moreover, in this way we build up a database that we will be able to access again when you can return to the island. Communicate now, convert later.


Bring Thailand to your home

You cannot currently go to Thailand. Then bring Thailand to your home. Try a Phad Thai recipe, get started with Thai ingredients, watch films shot at the destination and imagine yourself in Thailand for a moment or go to the best Thai Restaurants with take-away service.

We set up a collaboration with travel media such as june.be, engaged bloggers and were able to count on our partner Gault & Millau to spread the story.

A couple of examples:


Virtual walks in Flemish Brabant

Flemish Brabant Tourism launched virtual walks based on the concept of slow tv. Sound generally plays an important role. Listening to the rippling of a stream or how the wind blows during a walk. Tourism Flemish Brabant responds well to this and films the walk with a go-pro, completely as it is. You can follow the virtual walks via their Facebook page.


Webinars and online trainings

Iberostar continues to work on their partnership with travel agents. Every week they set up webinars in which they share information about the destinations where they have hotels and in this way also provide product information. And that formula is successful. With Tenerife we were part of one of these webinars followed by more than 150 travel professionals.


Portugal has now launched an online training via Travel360. It turns out to be a good timing. A day after its launch, 40 travel agents had already completed the training. So communicating now is the message. Continue to focus on knowledge sharing and inspiration.


There are many such examples. You see a lot of creativity today. We are happy to share inspiration with you or help to make travelers dream about your travel brand or destination. Don’t stop communicating. Do you need help? Then contact us.


Together with our regular partner Sound of C, we have developed a number of packages and solutions that you can use right away. Travel360 has also provided some interesting options to remain active in a cash flow difficult period.

event
29/04/2020
Kris Van den Broeck
 

 

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