Why you can’t stop communicating now

As a travel brand or holiday destination, it is an uncertain period. The perspective on recovery or its timing is often lacking. However, it is important that you do not stop communicating. Travelers continue to search for inspiration and dream about future trips. Consumers are generally even more open to advertisements. If you keep communicating, you will build a bond with your customers or visitors allowing you to have a head start on your competitors when the situation starts to normalize. 


In a latest consumer survey by the study firm GFK you see that people are afraid of the economic impact of the corona crisis, but that they often have a less gloomy view of their own financial situation. They continue to spend. 30% of them now spend even more than before. Of those who spend less, saving for a next trip is in the first place in terms of concrete future purchases (11%).


In general, consumers are also easier to reach. They spend up to 60% more time on the internet or on television. And when they do, they are even more receptive to commercial messages. 23% now look at advertisements more often, as long as the message is adapted to the situation. Push less towards conversion in your travel marketing, but show understanding of the situation, build stronger relationships with your customers or visitors and establish a database that you can use later on for remarketing purposes. 


Also, don’t forget the travel professionals. They played a crucial role in the repatriation of their clients and showed their added value as a travel agent or tour operator. It is going to be a difficult period for them. In time, however, they have additional opportunities to re-bind travelers.


Communicate as a travel brand or destination with those travel professionals. Organize webinars or set up online trainings allowing them to delve into your product during this period and soon generate extra sales. Also help them with inspiration, videos, photos, recipes or other things they can use to help their customers dream about vacations and keep their communication channels up and running. 


The latter is generally very important. Everybody in the industry must continue to radiate that special holiday feeling and show confidence in the relaunch of tourism. 


But how do you get started? How can you continue your communication efforts with an adapted content and reach the traveler efficiently? After all, you don’t want to spend big marketing budgets as long as the situation remains uncertain. We have listed a number of good examples and cases for you.

event
29/04/2020
Kris Van den Broeck
 

 

More updates

 

17-06-2020

KonsulTra official representative agency of Tenerife

Well, actually it has been since February, but suddenly we were called to the order of the day very suddenly and very hard. We haven't had a chance to make it official ever since. But here goes. KonsulTra will be...

14-06-2020

We will take you on the Route du Bonheur this summer

In recent months, many Belgians have rediscovered their own region. We walked or cycled through our country and discovered local products and nice places along the way. This summer there are new opportunities to convince Belgians to travel in their...

14-06-2020

Belgians still plan to travel

Most Belgians plan to go on holiday again after the corona crisis. It seems we did not loose our appetite to travel. When it comes to 2020, we have become a bit more cautious and will mainly leave in August...

29-04-2020

How do you continue communicating in the travel industry?

Currently, travel is prohibited and the travel sector is going through a very uncertain period. However, you should certainly not stop communicating now. After all, consumers are more open to advertisements, they continue to dream about traveling and are also...

28-04-2020

Trends and opportunities for a tourism 2.0

The last couple of weeks, KonsulTra has been closely monitoring the Belgian travel market on behalve of its clients. At the beginning of the year, we were still talking about the growth of the Belgian market. In recent years, we...

 

Receive the KonsulTra newsletter

Do you like to be up to date with the latest trends in tourism? Make sure you never miss any of our activities. Subscribe for our free newsletter today!

About KonsulTra

Bringing tourists from the Benelux region straight to you

Konsultra op Facebook  Konsultra op Instagram

Contact us

KonsulTra BVBA
Pastorijweg 78
B-1790 Hekelgem
BE 0553.806.256
Tel: +32 468 17 28 46
info@konsultra.be

 

© 2020 Konsultra. Terms of usePrivacy PolicyCookie Policy.
Website by Shtick.

Top