We will take you on the Route du Bonheur this summer

In recent months, many Belgians have rediscovered their own region. We walked or cycled through our country and discovered local products and nice places along the way. This summer there are new opportunities to convince Belgians to travel in their own country. 4 Relais & Châteaux hotels decided to join forces. They will take you on Route du Bonheur. A tour of historical centers, cultural cities, surprising boutiques, sunny terraces and beautiful nature reserves. A name that delivers on its promises. Because Belgium has everything for an unforgettable summer holiday.

KonsulTra was allowed to help shape the concept and communication. We present the four beautiful hotels but also zoom in on the strengths of the regions where they are located. A holidaymaker does not only choose where he or she stays overnight. The whole picture must be correct. The holiday experience must be right.

Based on a microsite in Dutch and French, tailor-made newsletters and a targeted social media campaign, we will encourage travelers to go on Route du Bonheur in the coming months. A luxurious tour through Belgium at exceptional rates.

We found this to be a great example on how you can join forces as accommodation suppliers and come up with new packages and a strong promotional campaign.

Curious? Would you also like to go on Route du Bonheur from Bruges to Lanaken? Or from Antwerp to Rochefort? Visit the website www.routedubonheur.be and discover all about it.

Kris Van den Broeck


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