Well, actually it has been since February, but suddenly we were called to the order of the day very suddenly and very hard. We haven’t had a chance to make it official ever since. But here goes. KonsulTra will be promoting Tenerife on the Belgian and Luxembourg market for at least one year in collaboration with our partner Interface Tourism Netherlands. They will take care of the Netherlands within our Benelux representation for the Tourism Board of Tenerife.
In the coming months we will focus on the relaunch of tourism, but at the same time we will also look at the possibilities in the longer term. We want to work on the image of the destination. For example, we will focus on rejuvenating the profile of tourists coming from our region and demonstrate that the destination is much more than the popular South.
You can expect numerous online and B2C campaigns, video marketing and targeted promotions. We also analyze all options on the market, make adjustments where necessary and zoom in on specific product developments when see any opportunities. It will clearly be an intense collaboration.