A new identity and storylines for the region of Scheldeland

The Scheldeland is a region in full development. There are a lot of investment going on in tourism, recreation and nature development. The region of Scheldeland therefore undoubtedly has a great deal of tourist and recreational potential. An ambitious plan has been worked out for the promotion of the region. In order to fully succeed in this, it was decided to look for an agency that could guide them in their search for a new brand identity, DNA and storylines that would connect all stakeholders. Above all, the result had to be immediately hands-on for all holidaymakers with practical tools for product development and communication.

KonsulTra was appointed as a partner in the elaboration of a participatory process. Together with our partners CityD-WES and Shtick, we are looking for the right positioning and vision for the future and we will be translating the result into a brand guide book and a manual for all stakeholders.

In the coming months, we will be plunging into this region, which covers a large part of the provinces of East Flanders and Antwerp. You can expect the outcome of this exercise just before the summer of 2021.

Kris Van den Broeck


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