War Heritage Institute, positioning and promotion

The War Heritage Institute has an important mission. Remember the conflicts of the past. And that is important. Belgium was often at the crossroads of historical conflicts and you can relive them in many places. The WHI groups six of these sites: the Royal Military Museum in Brussels, the Fort of Breendonk in Willebroek, the Trench of Death in Diksmuide, the Command Bunker Kemmel, Bastogne Barracks in Bastogne and Gunfire in Brasschaat.

Since remembering those conflicts of the past is so important, they started looking for a partner to develop, position and promote the WHI and the sites so that the memory does not get lost. Together with CityD-WES and Arrowminded, KonsulTra will work to market the sites in a strong but also credible way. 

In the past we have already collaborated on various other projects. As complementary partners, we have already dealt with numerous issues concerning heritage (Flanders Heritage Venues – Tourism Flanders and re-use Brewery Verhaeghe) and culture and experience (DIVA, Het Steen Antwerp, ICC Ghent and the Wintertuin / Ursulineninstituut). But we also master city marketing (references Hoogstraten and Zemst) and tourist communication (NBTC Netherlands, Westtoer, Tenerife, etc.).

Together we will develop the sites of the WHI – and overarching the War Heritage Institute itself – into the reference point in the field of history and memory of (international) conflicts on Belgian territory or in which Belgians were involved abroad. In this way we will do our part to keep remembering the past so that we never make the same mistakes in the future.

Do you also wish to look for the right way to position your destination, tourist attraction or travel company? Would you like to know the possibilities to build in extra experience and storytelling during the visit or in your communication? Would you like to translate that into DNA, identity and storylines? Do not hesitate to contact us.

Kris Van den Broeck


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