That Tenerife is so much more than just sun, sea and sand should become clear by now. The destination is increasingly focusing on many unique experiences. There is also a wide range of options for those who want to explore during their holiday.
The Tourism Board has developed two brands that zoom in on many local experiences. Tenerife Select highlights everything for them who love comfort and luxury. Tenerife No Limits showcases the wide range of options for the more active traveller.
To put the story of both brands better in the picture, we decided to launch a video storytelling campaign. With the team of our own TripTelling brand, we went to the destination. We teamed up with YouTuber and actress Laura Ponticorvo for the Netherlands and with radio DJ and presenter Nasrien Cnops for Belgium. Their experiences shaped two fun video stories.
Through programmatic buying and a social media campaign, we achieved a reach of over 3 million impressions, 80,000 views and more than 3,000 clicks. But we are not stopping there. The videos will continue to be used in various campaigns in the coming period. Below you can discover them for yourself.
Tenerife No Limits