The hidden gems of true Germany

Under the title German.Local.Culture. we sent tv celebrity Katja Retsin on a road trip along lesser-known places in Germany. In each city locals welcomed her with open arms and guided her around showing why Belgians should come and discover their favorite spots. Always away from the well-known tourist attractions, towards the real German stories. The result is a campaign for the German National Tourist Office that focuses on true Germany, in which residents show off authentic crafts and the most beautiful hidden gems. A campaign that shows the destination in a different way.

A total of 16 video stories and 8 city videos give shape to a microsite that has been specially developed for this campaign. Until the end of November, we will build awareness and generate traffic through various media channels and an extensive online campaign.

Curious? The trailer below shows you what to expect. All stories and more info can be found on www.germany.travel/onvervalstduitsland

event
04/10/2021
Kris Van den Broeck
 

 

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