Konsultra Case   case        Market development

A stronger MICE policy in Waas & Dender


The Waas & Dender region wanted to strengthen its market position as a destination for meetings, incentives and events (MICE).

The region has every chance to attract more MICE tourism: it’s in the middle of the golden triangle between Antwerp, Ghent and Brussels. An ideal position for companies and event organisers.

To make the most of this handy location, Waas & Dender looked for help from KonsulTra. Together with wes research & strategy, they sketched out a MICE policy to incite corporate tourism in the area.

A stronger MICE policy in Waas & Dender

Step-by-step plan with tactical exercises

How does the market look? How is the region currently positioned? And what are the future opportunities? For answers to these questions, we performed an extensive analysis, involving a research bureau, panel discussions and management group meetings.

A stronger MICE policy in Waas & Dender
A stronger MICE policy in Waas & Dender

KonsulTra found commercial MICE partners in its network who provided valuable input. They helped us to get a grip on the existing and future potential. The result? A report with detailed advice and a clear step-by-step plan to lure more organisations to the region.


Creating support

A step-by-step plan is one thing. Putting it into practice is something completely different. So, we presented our ideas to the nineteen municipalities from the Waas & Dender region. Because they had to show their support too. Together, we searched for the best way of taking action.

Would you like strategic advice on developing your touristic potential? Contact KonsulTra today


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