Konsultra Case   case        Promotion Triptelling

Summering in the Netherlands: campaign


Isn’t there at least a little bit of a medieval knight hiding in us all? In the Netherlands, you have the opportunity to visit a genuine, fortified, town from the Middle Ages. But that’s not all. You can also bob about on an old Dutch botter fishing boat or slalom between the nineteen windmills in Molendijk on a bike. In other words, there’s no chance you’ll be bored on your summer holiday!

We put Hansa cities and the Dutch Waterland in the spotlight in eight videos. And we encouraged Belgians to book a last-minute trip across the border in July or August.


Influential campaign

For two months, the videos enticed travellers with images of:

  • The Dutch Waterland areas: Zeeland, Kinderdijk, Weerribben-Wieden and Schokland-Urk.
  • Hansa cities: Deventer, Zwolle, Elburg and Zutphen.

KonsulTra spread the videos via their TripTelling channels. The campaign had quite a lot of impact:

  • More than 1.6 million views;
  • 195,000 full views;
  • 21,000 clicks to www.holland.com


Is it time to lure tourists to your destination with an irresistible promo film? Contact us to make it happen!


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