Since 2019, KonsulTra has been working on the promotion of the High and Low Tatras in the Benelux. We built the destination step by step, worked on brand awareness and inspired travelers in Belgium and the Netherlands.
The destination has what it takes to win the hearts of travelers. The Tatra Mountains in Slovakia are a succession of forests, lakes, waterfalls, open plains and incredible viewpoints. Still very unknown but oh so beautiful. You have plenty of natural assets in this protected area protected by UNESCO. But also in terms of culture, folklore and traditions you will certainly enjoy yourself here.
In 2019, the focus was on introducing the destination on our travel market. We did this on the basis of press trips with A-listed media from Belgium and the Netherlands, press releases and a targeted online marketing campaign. Direct contacts were also established with specific target groups at various holiday fairs. A new website in Dutch was put in the spotlight throughout the whole campaign. During the past year we have build-up a database of interested holidaymakers that we retarget in the next phase focused on conversion and the effective booking of a holiday in the Tatras.
The new website already presents an overview of assets and tips, but also tour operators from Belgium and the Netherlands offering the destination. Travelers who prefer to organize their holidays themselves also get an overview of hotels where they can book their accommodation directly. By co-promoting tour operators, we simultaneously stimulate product development.
Social media posts reached around 60,000 people. Newspapers, lifestyle magazines and bloggers immediately saw the potential of this wonderful destination and published more than 15 extensive articles in the national press with a total reach of more than 4 million readers. In the meantime, about 40,000 travelers visited the website. So now it's time for the next phase. In 2020 we will continue to work on prospecting, but we will also use the built-up databases to promote the existing offer on the market in a targeted manner. In this way we switch to more conversion and bring more Benelux travelers to the Tatras, the heart of Slovakia.
Do you also want to (re)launch your brand or your destination step by step?
Do not hesitate to contact us.