Sea kayaking alongside towering volcanic cliffs, snorkelling with a rainbow of colourful fish, a good trek through the tropical vegetation, plucking a banana on the way. Hawaii?
No, not quite ... Fly a few hours less to Tenerife. It offers much more than a quick beach holiday and a place to live out your twilight years.
KonsulTra zoomed in on the authentic and active side of Tenerife. And blew the (volcanic) dust from the much-maligned image of the island.
Our approach? Two TripTelling video stories. Where the focus was on adventure, action, culture and nature.
We then shared the videos on YouTube and the Facebook page for Visit Tenerife. The result: more traffic to the new website for the tourism service.
Would you like to boost your image? With something as powerful as a video campaign? Contact KonsulTra